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Frequently Asked Questions     What is the research methodology for gathering all of the data in the database?     The research for the database relies primarily on unstructured interviews with key sources at the target companies, including sales representatives, district managers, product managers, human resource personnel, sales and marketing managers, and other key employees.  PharmaForce’s global database of contacts in the pharmaceutical industry approaches 35,000.  Conducted by multi-lingual business intelligence professionals with advanced business degrees and experience in healthcare sales and marketing, interviews can range from hour-long discussions of complex topics to very brief interviews to answer a few specific questions. Since the professionals conducting the interviews are typically as knowledgeable about the issues being discussed as the interviewees, these interviews often take the form of enlightened discussions about interesting topics.  Furthermore, if an interviewee is hesitant about discussing key topics in great detail, the interviewer’s strong knowledge base often allows him/her to obtain insights through indirect questions.  The unstructured interviewing methodology is supplemented by exhaustive searches of all relevant electronic and print databases.  In addition, PharmaForce has its own proprietary databases on the industry that have grown substantially over the past decade as the firm conducted benchmarking research on the sales, marketing and medical affairs aspects of the pharmaceutical industry.   What does FTE stand for?    FTE stands for Full-Time Equivalent.   What is the methodology for determining product FTEs and product promotional priority?  Research analysts gather information from the target company. In some cases this information is readily available. In other instances, this information is derived through other primary source data (i.e., product bonus payout percent and/or product promotional priority).   How frequently is the data updated?  Markets worldwide are continuously monitored. The database is updated when solid information is obtained and verified.
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